Sid brings over 35 years of experience in the accommodation industry. A former Duntroon military officer, he has developed more than 26 serviced apartment hotels and leads major residential and commercial projects with strategic vision, strong leadership and a focus on innovation and quality.
Business Development Manager Is a pioneering force in Australia’s property development sector, delivering innovative and sustainable hotel and residential projects across regional and metropolitan areas, with a commitment to quality, community impact, and long-term value creation
Group General Counsel & Commercial Manager BA LLB (Hons), Group General Counsel & Commercial Manager for the Prime Group of Companies.An expert in real estate, he leads strategic planning, cost savings, and efficiency. Mark is known for legal insight, innovation, and building strong teams and partnerships.
Group Support Manager Robert is an experienced hospitality professional, previously co-owner of Quest Narre Warren, which earned Franchise of the Year for outstanding service. At Head Office he supports site teams, ensures compliance, and helps maintain high accommodation standards and brand consistency nationwide.
With 40+ years in the building industry, Stephen combines hands-on trade expertise with leadership in maintenance and warranty management. A registered supervisor (QBCC & NSW), he’s known for his positive attitude, strong focus and project delivery, consistently ensuring quality results.
Greg has decades of experience in strategy, marketing, sales, and risk consulting. With an MBA in International Marketing, he specialises in SEO, research-driven planning, and coaching, blending academic insight with practical skills to drive growth and lead top marketing and sales teams.
Marina O’Donnell is Chief Financial Officer, overseeing the accounting teams at Prime Group Australasia and Central Apartment Group since 2015. She brings extensive financial expertise and leadership, ensuring accurate reporting, compliance, and strategic financial management across our organisations.
Craig has extensive experience in the hospitality industry. Skilled in negotiation, sales management, and account management, Craig uses his broad network and expertise to drive revenue growth and build strong client relationships. His leadership consistently delivers solid sales results across various markets.
